The shuttered Trump Taj Mahal will have a decidedly new appearance come the summer of 2018 when it is scheduled to re-open as the Hard Rock Hotel and Casino Atlantic City.
Gone will be all the vestiges of Indian culture, along with the Trump name that has become synonymous with controversy since Donald climbed his way to the White House.
The Hard Rock will carry forward its theme of displaying rock n’ roll memorabilia at its new casino in Atlantic City, New Jersey, with an added emphasis on guitars. The property owners, the Seminole Indian tribe based in the state of Florida, plan to use one of New Jersey's native sons and a notable guitarist for promotional purposes.
Steven Van Zandt, the bandana clad guitar player of Bruce Springsteen's E Street band will shill for the casino. Van Zandt plans to organize concerts on the beach for Hard Rock, followed by broadcasting “Little Steven’s Underground Garage” – his radio show - from the casino meanwhile.
The Seminole tribe bought the Trump Taj Mahal from Carl Icahn in March. The billionaire investor shut it down in October due to a labor conflict over health insurance and other benefits with Unite Here Local 54.
Upwards of 1,000 construction workers will bring their lunch pails to the Hard Rock Hotel and Casino Atlantic City till the re-opening in approximately 15 months.
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