In a surprising turn of events Pokerstars has completely ended its collaboration with its sports star team of pros that included the likes of Cristiano Ronaldo and Neymar Jr. The company has stated that it would prefer on-site offers for its brand marketing strategies. Pokerstars actively pioneered in partnering with mega sports stars for its social media campaigns. Pokerstars even launched marketing campaigns around these stars, Recently, Neymar Jr was seen hosting a home charity game with other sports pros like Fatima Moreira de Melo and Andre Akkari.
The news broke out of nothing as Pokerstars discontinued its collaboration with these sports team pros which also included tennis stars like Borris Becker and Rafa Nadal and two Olympic Gold medalists among others. The only sports team pro to be retained is Fatima Moreira de Melo, a Dutch hockey player, but she too has been moved to ageneral Team Pros unit.
Announcing the move, the company quoted “Starting April 1st 2017 we will be focusing on our ongoing Free Welcome Bonus Offer. In addition, our branding team has designed some wonderful creative and banners to help support your acquisition efforts and drive in some big numbers! Therefore, as of midnight March 31st 2017, all Cristiano Ronaldo & Neymar Jr promotions materials (ie. banners, images, etc) will have to be replaced as the Cristiano Ronaldo & Neymar Jr banner creative will no longer be valid for you to use from that date.”
With the company focusing strategies more on the recreational players volume and offers and promos evolving by the day, there is more in store from the worlds largest poker site. On the contrary, smaller strategies like ‘Free Welcome Bonus’ could hardly replace high-level sports-celebrity endorsement.
Evidently, pokerstars have more in the pipelines. The PokerStars Team Pros list remains the same including Aditya Agarwal, Daniel Negreanu, Chris Moneymaker, Jason Mercier and other pros from across the world.
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